Baltimore, Maryland

Services provided

Brand Marketing
Brand Awareness
Brand Identity; Style-guide; Typography; Copywriting
Email Campaign
Digital Ads

Print Advertising
Brochures & Collateral
Signage
Trade Show & Event Materials
New Business Pitch

FiberElectronics - a GREEN company - is an Original Equipment Manufacturer (OEM). It assures you that its products will meet your specific needs promptly by implementing established process flow controls, including flexibility and customization. FiberElectronics partners with some of the industry's leading technology manufacturers. The company provides a wide variety of fiber cables, connectors, adapters, fiber patch cords, and structured cabling for data centers.A fast turnaround is a hallmark of FiberElectronics.

The Challenge

Globally, the company serves North America, Eurasia, the Middle East, and Africa. Insufficient marketing budgets, heavy competition, and low profit margins left the company struggling. In order to boost marketing efforts, we were asked to recommend the solutions.

The Outcome

Based on marketing research, DadTriad developed an effective marketing strategy. As a result of the rebranding, the company's customers now perceive it differently. An on-line B2B marketplace has been launched. In addition to the interactive catalog of FiberElectronics' products, the website looks modern and interactive. The website features a blog as well, which encourages interaction, shares fiber optic technology information, and increases website traffic. Having a new look allows them to present themselves with confidence at conferences, trade shows, and events. A new logo is used on their giveaways to reward loyal customers and promote FiberElectronics' products. The educational materials and Prezi presentations have also significantly improved.